Griffin Marketing leaders
Our Story

A growth engine, built in South Africa.

Griffin Marketing was founded on a simple idea — that the most powerful form of marketing is still a real conversation between two people. Brands trust us because we deliver. Our team trusts us because we invest in them.

From our first campaign to today, we've focused on developing the kind of in-person, performance-driven sales force that great brands need to scale. We grow careers and we grow businesses — both at the same time, both with measurable results.

  • 01
    Performance over Promises We measure everything. If a campaign isn't working, we adapt.
  • 02
    Leaders, Not Headcounts Every team member has a development plan and a path to ownership.
  • 03
    Brands We Stand Behind We only represent products and partners we genuinely believe in.
David Oliseh, CEO of Griffen Standard Marketing
David Oliseh Founder & CEO
From the CEO

A message from David Oliseh.

My name is David Oliseh, proudly of Nigerian descent. I moved to South Africa to pursue my studies, where I completed a degree in Accounting Science and graduated in 2019.

In 2023, I entered the direct sales and marketing industry under the mentorship of Ms. Kgomotso Shihlane in Polokwane. That marked the beginning of a transformative journey—one that would shape both my personal and professional growth.

Throughout my career, I have worked on multiple high-impact campaigns, including Jet, 1Life Insurance, Old Mutual, and Edgars, among others. These experiences sharpened my understanding of customer engagement, resilience, and performance under pressure.

My journey was far from easy. The challenges of sales, the discipline required, and the constant need for growth tested me in ways I never anticipated. However, every setback became a lesson, and every struggle contributed to my development in the business world.

From early on, I carried a vision—to build something of my own and to empower others with knowledge of business and entrepreneurship. Coming from a background where neither sales nor marketing was part of my family's path, I chose to take a different road—one that is often lonely, but ultimately rewarding.

There were moments when I felt like I had lost everything. Yet, my purpose and determination kept pushing me forward. Today, I stand as the CEO of Griffen Standard Marketing, leading with resilience, vision, and a commitment to growth.

“Success is not accidental—it demands dedication, hard work, and unwavering commitment. The journey may be challenging, but for those who are willing to endure and remain focused, success will always find its way.”

Don't take shortcuts—because the hard way is often the path that builds true strength, character, and lasting success.

David Oliseh
Founder & Chief Executive Officer
What Drives Us

Mission. Vision. Values.

Three principles that hold every Griffin team and every Griffin campaign accountable.

M.

Our Mission

To develop tomorrow's business leaders through real-world sales experience while delivering measurable growth for the brands we represent.

V.

Our Values

Integrity in every interaction. Discipline in every detail. Ambition without limits. And the conviction that great work and great people grow side by side.

Our Approach

How we deliver growth.

Every campaign follows the same four-step framework — designed for clarity, accountability, and results.

01

Discover

We start with your brand, your customer, and your goals. No two campaigns are the same — and neither is our planning.

02

Design

We build the campaign — the script, the team, the territory, the targets. Everything is briefed and trained to perfection.

03

Deploy

Our team hits the ground. Daily reports, real-time tracking, and on-the-ground leadership keep things moving forward.

Leadership

The people behind Griffin.

A senior team that's done the work — from first-day sales to running national campaigns.

Managing Director
Lerato Mokoena
Managing Director

Founded Griffin with a focus on people-first growth. Eight years in direct sales leadership.

Operations Director
Tebogo Sithole
Operations Director

Oversees national campaign delivery and reporting. Specialist in scaled field operations.

Head of Training
Karabo Dlamini
Head of Training

Designs the Griffin development pathway. Started as a sales agent in 2019.

Client Partnerships Lead
Thandi Nkosi
Client Partnerships

First point of contact for brand partners. Background in FMCG and telecoms.

Let's Talk

Want to see what Griffin can do for you?

Whether you're a brand or a candidate, we'd love to hear from you.